Who is the owner of cheerios

Through the late s and s General Mills marketing department successfully co-branded boxes of Cheerios with the Disney company to offer exclusive discounts on comic books, and then as advertising for the newly launched Mickey Mouse Club in By the association with the Lone Ranger offered an opportunity to increase sales of Cheerios cereal with a joint release of Lone Ranger and Silver action figures inside the cereal box, an innovation that took the cereal world by storm and revolutionized product marketing.

The Cheerios brand was also used to good effect in the mid s when its packaging was chosen as the main vehicle to promote a new social and charitable endeavor started by General Mills known as Project Head Start.

A small percentage of the earnings received from the sale of every box of Cheerios was donated to the foundation with the goal of providing education and healthcare services to disadvantaged families in the US. Aware that Cheerios were facing competition from new cereal brands that were sweeter and more colorful, Honey Nut Cheerios are added to the supermarket shelves in , and heralding the start f new research into alternative flavors and varieties of Cheerios which saw the introduction of the Apple Cinnamon flavor in , MultiGrain Cheerios in , Frosted Cheerios in , Millenios in , and Berry Burst Cheerios in By , and after a rigorous evaluation of all breakfast cereals, Cheerios is declared the only cereal able to help reduce cholesterol in populations needing a low fat diet and is endorsed by the Heart Foundation as a recommended breakfast.

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The infamous moose and squirrel, Rocky and Bullwinkle, appeared in a number of Cheerios commercials though Bullwinkle did most of the heavy lifting. Hoppity Hooper, the animated frog, also advertised games and other kid-friendly activities on the cereal boxes. Action figures of the Lone Ranger as well as small toys were also packaged inside Cheerios boxes.

For the first 30 or so years, eating a bowl of Cheerios meant eating the original, classic recipe. Honey Nut Cheerios were instantly popular, and the bumblebee named BuzzBee that appeared on each box became a recognizable mascot for Cheerios.

Honey Nut Cheerios has become such a favorite, in fact, that not only does it outsell the original Cheerios flavor, it has been the No. But for all of the flavors that did catch on, Berry Burst and Dulce de Leche were both discontinued shortly after they were introduced. In , the FDA took issue with the claim on Cheerios boxes that Cheerios can lower bad cholesterol by four percent in six weeks. In a letter , the FDA told General Mills that it either needed to change the print on Cheerios boxes or apply to get Cheerios classified as a cholesterol-lowering drug.

The label on all Cheerios boxes changed to clarify that eating Cheerios as part of a healthy diet may help lower cholesterol and the risk of heart disease.

In the last couple years, Cheerios have made strides to be even more healthy. In , General Mills revealed that Cheerios would no longer contain any genetically modified ingredients.