What is underwriting in radio

Editorial Control Radio Boise exercises outright editorial control over underwriting or sponsorship copy but will work with existing underwriters to craft messaging that fits within station and FCC guidelines. Underwriting is partially tax deductible, so you get more than a good feeling, you make the most cost-effective use of your discretionary advertising dollar.

October 31, Thanks for an Incredible Show of Support! Historically, we've had a thing for breakfast them. Radio Boise is launching our first-ever open call. Independent radio with freedom of choice. On the. Ever wonder what we do late at night? Join our res. Underwriting with Utah Public Radio provides your business with:. Utah Public Radio will select up to 12 organizations to receive a free package to announce their event each fiscal year.

Spot content must be conducive to FCC guidelines. Peoria Public Radio does not have any pre-determined underwriting packages, which may include undesired announcement times. Rather, when working with Peoria Public Radio, the Underwriting Manager works with each underwriting sponsor individually to insure that your sponsorship meets your needs. Also, the station does not require a minimum contract period or financial commitment, making it easy for every kind of organization to broadcast underwriting messages.

Contact our Underwriting Manager for rate details. In addition to on-air announcements, Peoria Public Radio underwriters have the unique opportunity to receive exposure with our listeners via other media forms as well.

Say No to Enhanced Underwriting You can get in trouble if your underwriting is enhanced to be more like an advertisement. It is not worth it. Advertising is a very competitive market and commercial station want to make sure noncommercial stations are not stepping on their turf.

Be careful what you are saying on air. You should not be discussing the groups that have contributed to your station outside of underwriting. Do not have your on-air talent coming up underwriting announcements off the top of their heads. Write a script for the announcement and then stick to it. Sign Up for Updates!

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